Ad recreation, week 1

Above are the original advertisements that I have chosen to recreate in a different art period.   Both of them were found online.

* Sorry about the images scattered everywhere.  I'm not entirely sure on how to arrange photos on Blogger so they are all just smashed above.  Clearly, you can see which images are the real advertisement, and which ones are my sketches.

The advertisement with the cards is interesting, but I felt it could be pushed more.  The girls needed a little bit more sex appeal and the overall composition of the ad was bland.  I thought this would be a good one to recreate under art nouveau because I was immediately thinking about Mucha's concentration on women and how seductive he created them.   I also think that the art design on the Ace card has as little bit of art nouveau style to it, so it started from there.  Above, you will find my quick sketch of how I feel this advertisement would look with an art nouveau feel to it.  I first began with a border around the entire image because I saw that decorative, tile-like borders encompassed much of the art created during this period.  In the background, I added organic poles with vines wrapping around them because art nouveau pieces often had nature incorporated within their work.  I would also like to add a little bit more work to the background, such as more organic and leaf-like images into it.  This would add more depth and layering; more like the intended style I was going for.  On the women, I made them a little bit more sexy by adding the 'spaghetti hair' that Mucha made famous.  I also added a halo-like border around them because this too was also seen often in art nouveau.  As for the typography, it was a little bit more difficult because I didn't see much use of typography during art nouveau.  I did, however, see some in Mucha's "Job" and he had the tile border around each letter.  I gave an attempt at this, but decided to only do the first letter of each phrase due to the limited space I had.  If I were to recreate this, I would do each letter the same way. 

The next image with the car was effective, but a little to simple.  In order to get that rugged, urban feel, I thought it could be pushed farther and be designed similar to the style achieved during the Industrial Revolution.  It already has a lot of the qualities, such as the colors and the central image.  I added some harsh brush strokes at the bottom because that was often seen during the Industrial Revolution.  I would probably keep it all within grey/silver tones to match the car.  Maybe some black?  In order to make the punch line a little bit more effective, I decided to mimic the Industrial Revolution's style and add buildings.  Now it shows how much the car will have to go through in 'a few minutes', so it seems more unrealistic that the car will make it in time.  But!  Since this is an Audi, who are known for the speed and agility, it might be possible that the car will make it in time.  To add the final touch, I thought I should add a more industrial-like feel and add smoke and lightning rods/antennae's to the buildings.  Now it's a bit more realistic and harder looking.  Unfortunately, I can't read the small print underneath the car, so I redesigned according to what I could see.  After sketching this particular advertisement, I have realized that I should probably never work in a car-building/designing business because my sketches look awful...