Chapter 14 focused on the aspects of poster design in the early twentieth century. These posters were influenced by many things, including war and post modern art. Collage was first created during this time by the Beggarstaffs. It's interesting because it wasn't popular when first designed, but it is a huge thing today. A German style, Plakastil, emerged in the twentieth century. This style can be described as reductive and flat in color. Lucian Bernhard was an influential man in this period, even though he didn't really know it. He had submitted an art piece that was very simple and plain. This moved graphic communications into a simpler form, not so noisy and cluttered. This in turn led to a whole new style of posters and advertisements, where it was mainly the name of the product and a simple image depicting it. Posters were also very important during WWI and WWII. Radios and other forms of communication weren't quite advanced yet, so posters were the only way that the government could recruit soldiers and advertise for donations. They were used as a significant source of recruitment and propaganda. The Central Army had different styles compared to the Allies. The Central Army focused on destruction of the Allies, where the Allies focused on the struggles of war and sticking with family. This chapter also briefly mentioned art deco and how it correlates with art nouveau.
It's hilarious that Lucian Bernhard was kicked out of his house/ran away after his parents yelled at him for painting everything inside of his house. He painted walls, ceilings and even furniture in three days after being inspired by an interior design exhibition. I think it's funny how different society is today. Most kids leave or get kicked out for drug addictions, abuse or gangs. Parents today might be upset if their kids got a little paint happy, but I doubt most would send them to fend for themselves at the age of fifteen.
Since many people and artists wanted to adapt new styles, why did an American uproar occur with the first exposure to modern art?
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