Chapter 17 discusses how the United States' design concepts were changed during World War II and post-war. They were very diverse and made posters that were informative and comical. This was because there were so many different types of artists that were hired from the U.S. Office of War Information. Once the U.S. entered the war in 1941, the main goal was creating posters for propaganda and production. We needed to have spirits soaring high with confidence in the Allies, as well as an increase in production so we could support our troops oversees. One very famous poster relating to production is Jean Carlu's "America's Answer! Production." Artists began to create more graphic and emotional posters due to the intense hate of Nazi's, Hitler and the attack on Pearl Harbor. The achieved the greatest impact by using contrasts in color and scale. Once the war ended -Go Allies!- the posters turned toward consumer markets, which would help the U.S. recover from such a brutal war. It was at this time that copy lines first began to appear on all full-color paintings, followed by a logo. To boost moral, once company began to design posters that showed liberty, justice, investors, prospective employees and human rights.
I was quite surprised to read about Seventeen Magazine at this time. For some reason I thought it was created much after World War II. It makes me wonder about other magazines and when they were first published.
I don't fully understand the concept behind image 17-42; Herbert Matters brochure covering chair. Can you explain it?
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